These Are the Best Places to Shop K-Beauty Products in the U.S.
From big brands like innisfree and Missha to cult-favorites like COSRX.
If you’re interested in beauty and skincare, you probably will have noticed K-beauty to be one of the biggest keywords. Now a billion-dollar industry, beauty gurus all over the world have been trying to get their hands on more Korean products, from big brands like innisfree and Missha to smaller, independent labels including COSRX and Dr. G. For those that are based in the U.S., we’ve put together a list of places to shop for these products.
Along with makeup giants like Sephora, each of these retailers have uniquely curated lists from skincare experts, such as Charlotte Cho for Soko Glam and Alicia Yoon for Peach and Lily. For more independent brands that aren’t easy to find even in Korea, you can opt for platforms like AKOCO or JoahBox, a subscription service that delivers new products to your door every month.
Scroll down below to take a full look. While you’re here, check out new Korean brands you should be shopping if you’re visiting the country.
Co-founded by K-beauty guru Charlotte Cho, Soko Glam is an e-commerce platform dedicated to anything related to Korean makeup and skincare. Carefully curated by the CEO herself, who was first introduced to the beauty trend after working for the first time in South Korea, selections include coveted brands that aren’t as common in the U.S. yet, such as COSRX, Papa Recipe and Peripera.
The rise of the K-beauty industry has led beauty giant Sephora to curate a separate category, featuring brands like Glow Recipe, Laneige, innisfree and Dr. Jart+. If you’re shopping online, the website categorizes products according to customers’ needs like face masks and top picks priced under $25 USD.
A new e-tailer making its debut this year in April, AKOCO, an acronym for All About Korean Cosmetics, introduced all kinds of K-beauty brands ranging from high-profile to up and coming labels. Key brands to cop from this retailer include Dr. G and CNP Laboratory.
Unlike any of the retailers mentioned above, JoahBox offers a subscription service for those who want to discover more K-beauty products. Each month, members receive five to seven full-size items that are all free of harsh chemicals.