Fashion

Get to Know Parade: The Sustainable Underwear Brand Made for Real Girls

Saving the planet, one thong at a time.

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8,894 Hypes

Get to Know Parade: The Sustainable Underwear Brand Made for Real Girls

Saving the planet, one thong at a time.

In an industry in which it’s rare to challenge the status quo, emerging underwear brand Parade is here to “rewrite the American underwear story,” as the label itself describes. Founded by 22-year-olds Cami Tellez and Jack DeFuria, Parade utilizes sustainable fabrics to create pieces that range from sizes XS to 3X. Without compromising quality for eco-responsibility, the founders ensure that each item is soft to the touch.

Spreading its message through a fun and effervescent voice, the brand is committed to a zero waste future. Parade’s premiere fabric dubbed Re:Play is produced from the finest recycled nylon yams – with a smooth texture, the fabric yields a wear that is adaptive to the body and meant to feel absolutely natural. Beyond its commitment to the planet, the label is also driven by social initiatives. Prior to launching in October 2019, Parade donated over $12,000 USD to Planned Parenthood and will continue to make a difference by donating 1 percent of all sales to the organization.

As for the underwear itself, Parade offers three essential styles: thong, cheeky and boyshort. Arriving in an array of vibrant colorways, each piece retails for $9 USD. To shop the collection, you can head over to yourparade.com, where you can also learn more about the brand’s story.

For more inspiration, read our interview with AnaOno Intimates founder and breast cancer survivor, Dana Donofree.

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