Glossier Teams up With Nordstrom for Its First-Ever Retail Partnership
Featuring an exclusive Glossier You activation.
Ahead of the holiday season, cult-favorite beauty label Glossier has tamed up with Nordstrom for its first-ever retail partnership. Focusing on the brand’s fragrance Glossier You, the offline experience will be set up at a handful of Nordstrom locations across the country, including Seattle, New York City, Chicago, Dallas, Houston, Washington D.C. and Santa Anita. The partnership will bring Glossier’s unique aesthetic into the retailer’s space, and will create an immersive environment where customers can purchase the Glossier You fragrance with an exclusive special packaging.
The Glossier You fragrance is inspired by Glossier’s “skin first” philosophy, and is formulated to smell slightly different on everyone. The fragrance is made with musk, iris root and spicy pink pepper, and has become a crowd-favorite since its launch.
The Glossier You activation will run from December 3, through February 16, 2020. Get a first look at the space in the rendering above, and for more from Glossier, don’t miss the label’s latest holiday set here.