Footwear 

Here Is What Went Down at the PUMA NOVA '90s Bloc Sneaker Launch Event

A women’s-only breakfast for the lifestyle sneaker.

6,481 Hypes

Here Is What Went Down at the PUMA NOVA '90s Bloc Sneaker Launch Event

A women’s-only breakfast for the lifestyle sneaker.

To celebrate the launch of the PUMA NOVA ’90s Bloc sneaker, PUMA held an intimate, Instagrammable event in London’s Mortimer House. The women’s-only breakfast echoed the classic, bold ’90s silhouette with empowering feminine hints; from exposed white brick walls to ’90s beats played by DJ Nadia Jay. A selection of guests were able to create their very own perfume as they sipped on green juice and coffee, personalized canvas tote bags, and wrote their own inspirational messages on a chalkboard wall to spread the good vibes.

PUMA collaborated with social poet Charly Cox to write a manifesto to empower women on the loft-style space walls. Guests were invited to write their own inspirational messages, as well as take home Cox’s debut prose and poetry collection She Must Be Mad. Guests mingled while they customized their tote bags. The well-lit indoor rooftop space was filled with subtle pink lighting, baby pink rugs, pastel arrangements of contrasting foliage and a white brick wall adorned with the pink and white PUMA NOVA 90’s Bloc sneakers.

The sneakers fuse classic ’90s running design with more on-trend silhouettes and loud pops of color. The chunky details compliment the slim mesh upper and suede overlays. The sneakers are available in a selection of colorways from all-black, fair aqua with white and white and pale pink. The PUMA NOVA Bloc can be purchased online at Office.

Take a closer look at the sneaker in our piece about the Cara Delevingne-fronted campaign.

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Presented by PUMA
Photographer
Ayshe Zaifoglu
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