Today, we are excited to announce the launch of our new beauty brand. Inspired by our affinity for au naturel, your-skin-but-better looks, HYPEBAE Beauty is a radical and rule-breaking line of invisible makeup products that encourages you to feel good in your own skin 24/7. With or without applying a full-coverage foundation or a dark circles-hiding concealer, we believe that your true beauty should be celebrated.
Enter the Hyperreal multi-purpose stick. Our very first product is created for the nonconformists who make their own definitions of beauty. Coming in the ultra-sheer shade “Unfiltered,” the translucent hue “Seeing Clearly” and the barely-there option “Low Maintenance,” the three-in-one product serves as a highlighter, an eyeshadow as well as a lip color perfect for no-makeup makeup lovers. Boasting an unprecedentedly lightweight and breathable formula, all Hyperreal shades are engineered to adapt to your skin and are invisible to the human eye — the first of its kind in the history of makeup.
Designed to uncover rather than covering, there are no rules as to how this product can be used. Apply with a kabuki brush, a makeup sponge or warm finger tips — the choice is yours and we recommend that you keep experimenting to discover the technique that works best for you.
- Maggie Waller/HYPEBAE