Marc Jacobs' New Label, The Marc Jacobs, Is Finally Here

Take a look at the first campaign.

Fashion
2,442 Hypes

Following the reveal of his new line last year, Marc Jacobs has finally debuted his first collection for the new The Marc Jacobs label. The new ready-to-wear branch will feature apparel as well as bags, shoes, jewelry and accessories, and will ” celebrate the eclectic and individual approach to getting dressed.” According to the designer himself, he “wanted to do something that is unlike the collections we are already doing, in that it is more ‘item-y,’” for the debut.

Drawing from things like music, art and pop-culture, the collections will be reinterpreted throughout the seasons and will remain true to the spirit of Marc Jacobs. “These items are things that you could put together in your own way; it’s more about personal styling than about having a full runway look,” said the designer. Featuring everything from graphic T-shirts to sequin cocktail dresses and eye-catching accessories, the collection is all about providing a broad price range for wide accessibility, while still keeping the “integrity of each item at the forefront.” In addition, collaborations will be an ongoing aspect of the The Marc Jacobs line, already teaming up with both Peanuts as well as New York Magazine.

The first The Marc Jacobs collection is set to launch in May 2019 and will be available worldwide in Marc Jacobs stores, select department stores as well as online. Take a look at the campaign shot by Hugo Scott and styled by Lotta Volkova in the gallery above.

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