Creative Collaborator Philippa Price Tells Us What It Means to Define Your Own Work
Price has worked with everyone from Pharrell to Rihanna, staying true to her own vision.
What exactly is does a creative collaborator do? No one is really sure but artists like Philippa Price define the role for themselves. Beginning with a streetwear brand and later merging into the entertainment industry, Price built her own idea of what a successful career looks like. Her unique vision and style caught the attention of Rihanna who she later worked with to launch the Savage X Fenty campaign. Recently she was tapped to create a campaign for Japan’s largest 5-star airline aiming to target affluent millennial travelers. No matter the scope of her project, clients can expect Price to deliver her full imagination and skill to the table.
Learn more about Philippa’s career journey and what it takes to be in the creative industry below.
How did you get you start in the industry? Talk us through the beginning of your career.
After I graduated college my best friend and I started a clothing brand called [GG$] Guns Germs $teal. Having a clothing brand really enabled me to explore all my creative outlets because we pretty much did everything ourselves — the branding, the clothing design, creative directing, the lookbooks, videos, and our fashion shows. It was the best experience. A lot of musicians started wearing our brand which introduced me to the music industry. I signed with MAAVVEN in 2014 and everything really took off from there. I didn’t have any music video experience really but I was really good at figuring out how to do things I had no idea how to do. My first job was a lyric video for Pharrell…my manager was like “Do you know how to animate” I was like “yea!”…a week of YouTube tutorials later I made still one of my favorite videos! Fake it till you make it right?
Tell us what it was like developing the creative direction behind Savage X Fenty.
It was awesome. Rih is amazing to work with and has an amazing vision that I was immediately on board with. We had developed a lot of creative trust from the previous projects I had worked with her on so it was a really smooth collaborative experience.
How do you approach creating compelling visuals for millennials? Did you use a similar process to create the campaign for ‘Japan Elevated’?
It’s a natural process for me as I guess I’m a product of my times. We live in a world of visual overload where cultural boundaries are blurring and blending all the time…I’m definitely not afraid to let this influence my work.
Who are some of your favorite visual artists at the moment?
I’m obsessed with Adam Curtis’s films. He’s a genius.
Do you have any passion projects in the works that you can share more about?
I can’t give away my secrets! But yes…I am working on a personal project right now which I’m super excited about. It feels great to be creating something that is purely my own expression.
Do you have any advice to young women who wish to pursue a creative career or become a creative director as well?
Just go for it! I’ve never let myself manifest the possibility that I would face prejudice because I am a woman…I’ve just gone for it head first. Being a woman is awesome!