Coca-Cola x KITH Return with a Hawaiian-Themed Collaboration
Here’s when and where to cop the drop.
One year after Ronnie Fieg‘s last collection with the soft drink giant, Coca-Cola x KITH are back with another collaboration. Ronnie started teasing the collection on his Instagram four days ago with a sandy beach emblazoned with the Coca-Cola and KITH logo followed by older iterations of the collaboration’s bottles and cans from previous years. Finally, after days of teasing, Ronnie Fieg gives us a first look at this year’s collection.
The new range consists of four color-blocked pieces – a crewneck sweater, a hoodie, a short-sleeve polo shirt and a long-sleeve polo shirt. All the items of the forthcoming collection feature a patchwork pattern with the signature Coca-Cola red color paired with muted and pastel shades of blue, pink, yellow, orange, brown and white, as well as Coca-Cola and KITH branding.
Following a Hawaiian theme, the collection will launch alongside two offline events – a surf video competition and a pop-up store. According to a post on KITH’s Instagram, the brand will be choosing three surfer and video teams to participate in the competition taking place on July 30 in Oahu, Hawaii. You can find out how to enter by reading KITH’s Instagram post below.
The pop-up store will be opening in Honolulu, Hawaii, where the collection will be available one week earlier than the rest of the launch. You can shop the collaboration at the pop-up store starting August 2 and at KITH stores and online for the worldwide release on August 9.
In other news, did you know that Coca-Cola will be launching alcoholic drinks?
Coca-Cola x KITH Pop-Up Store
Royal Hawaiian Cente
2201 Kalakaua Ave
Honolulu, HI 96815