Known for its unique fashion collaborations over the past few years, KFC has just dropped a limited-edition bucket hat that you can either wear or use to hold your fried chicken. As part of the Russian franchise’s recent rebranding, they’ve collaborated with St. Petersburg-based streetwear brand Mam Cupy to design this eccentric piece.
The exterior of the hat includes the fast-food chain’s original red and white colors, mimics a KFC bucket but turned upside down and complemented with KFC and Mam Cupy logos. Originally an ’80s trend piece, the bucket hat has made a comeback as this year’s staple streetwear summer accessory. Cop it now at mamcupy.com for $29 USD and be sure to watch the campaign trailer below.