Fashion

Reformation Sells a Majority Stake to Valentino and Proenza Schouler Investors

The brand is in the midst of international expansion.

By
917 Hypes

Since its launch in 2009, cult-favorite LA sustainable fashion brand Reformation has been known for its Instagram-worthy outfits and stylish secondhand items. Last week, the brand announced that it has sold a majority stake to Permira Funds ⁠— a private equity firm known for investing in luxury labels like Valentino and Proenza Schouler.

Having rapidly grown over the past decade, founder Yael Aflalo has managed to successfully open 14 locations in the US. In the midst of international expansion, the company has already launched its first international branch in Canada and has made its debut at London’s Selfridges. The label has raised $37 million USD in funding and, according to The New York Times, has been estimated to bring in over $150 million USD in sales this year.

“When we met with the Permira team, it was clear that they shared our commitment to sustainability, and have a strong understanding of how to best navigate the complex and rapidly changing consumer market,” Aflalo said in a statement. According to a press release, Permira purchased its majority stake for an unknown amount whereas Aflalo will still remain CEO and Hali Borenstein will remain president. With the company’s new resources, retail growth is expected to improve and its e-commerce experience will enhance for international customers.

Read Full Article
Source
Fashionista

What to Read Next


Here's Where You Can Cop Fear of God x Nike's Air Moc in "Particle Beige"
Footwear

Here's Where You Can Cop Fear of God x Nike's Air Moc in "Particle Beige"

Take a closer look at the silhouette here.
1,195 Hypes

Shawn Mendes Teams up with YOOX for an Exclusive Capsule Collection
Fashion

Shawn Mendes Teams up with YOOX for an Exclusive Capsule Collection

Just in time for the singer’s North American tour.
1,183 Hypes

Take a Look Inside Nike's Newly Reopened Harajuku Store
Travel

Take a Look Inside Nike's Newly Reopened Harajuku Store

Offering the largest selection of women’s items in Japan.
9,176 Hypes

Fans Give Us an Actual Look into the 'Stranger Things 3' Starcourt Mall
Film & TV

Fans Give Us an Actual Look into the 'Stranger Things 3' Starcourt Mall

Diehard admirers sneak in, despite the location being currently under deconstruction.
830 Hypes

Take a Look At Nike's Latest Air Max 720 in Futuristic Hues
Footwear

Take a Look At Nike's Latest Air Max 720 in Futuristic Hues

Dubbed “Wolf Grey/Red Orbit.”
7,080 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.