While Supreme Italia has been going through legal battles with Supreme and recently losing its registered trademarks in China, its founder Michele di Pierro has finally spoken up about the company. Di Pierro suggested that he initially had only good intentions and still believes there is nothing wrong with his business in an interview with The Wall Street Journal. “Our success is not based on the box logo. It’s the quality.” His goal for launching the organization was to offer affordable options in streetwear for young people through methods like using lightweight fabrics, making it “more wearable in warmer climates.”
Although di Pierro has been interested in streetwear and worked in the textile industry for years, he claimed that he wasn’t aware of the brand Supreme. “When I filed for registration in Italy, I did it in good faith. I didn’t know it even existed. It wasn’t popular in Italy. There wasn’t even a store.” Meanwhile, Supreme founder James Jebbia has previously described Supreme Italia as a “counterfeit organization” and a “whole new level with this criminal enterprise.”
Supreme Italia has been filing for trademarks on variations of the Supreme logo since 2015, and has also announced collaborations with companies like Samsung which was later cancelled.
Read the full interview at The Wall Street Journal. While you’re here, check out how to get your hands on some of the rarest Supreme pieces.
- The Wall Street Journal