Footwear 

adidas Originals Celebrates the Ozweego with a Pop-Up Event From the Future

Fast forward 50 years.

Presented by adidas Originals
995 Hypes

adidas Originals Celebrates the Ozweego with a Pop-Up Event From the Future

Fast forward 50 years.

Last week, adidas Originals gave consumers a taste of the future with a pop-up event in New York’s Lower East Side, celebrating the release of three new Ozweego colorways. The event invited attendees to join the brand in the year 2048 to explore the influence of the overstated and chunky silhouette 50 years after its launch.

For the activation, adidas imagined how the Ozweego would be interpreted decades from now — from the way it’s styled to the way it’s shopped. The concept was informed by the shoe’s design story, which fuses together a mix of the brand’s archival hits. Guests were led to an under-the-radar pop-up newsstand, whose cashier guided them beyond a fridge door and into the “newsstand from the future.” Inside the interactive room, the same cashier — but styled for 2048  — prompted visitors to enter a 4-digit code on a classic newspaper box, triggering a projection-mapped wormhole animation. Along with receiving a high fashion lookbook direct from the year 2048, those in attendance, including  Ksace, David Park, Poster boy and DJ Yellow Tech, were awarded a “golden ticket” inside of a souvenir zine, which they could redeem a free pair of Ozweegos.

The adidas Ozweego is available now at adidas.com for $110 USD. In case you missed out, check out adidas Ozweego’s editorial from the year 2048.

Read Full Article

What to Read Next

Yohji Yamamoto Y's FW19 Lookbook Gives Us Major Coat Envy
Fashion

Yohji Yamamoto Y's FW19 Lookbook Gives Us Major Coat Envy

Must-have cozy pieces.
1,659 Hypes

Snoh Aalegra's '-Ugh, those feels again' Paints a Picture of Love and Heartbreak
Music

Snoh Aalegra's '-Ugh, those feels again' Paints a Picture of Love and Heartbreak

The Swedish singer returns after releasing ‘FEELS.’
995 Hypes

Disney’s 'Mulan' Faces Backlash After Liu Yifei's Controversial Weibo Post
Culture

Disney’s 'Mulan' Faces Backlash After Liu Yifei's Controversial Weibo Post

#BoycottMulan is now trending.
76,579 Hypes

Urban Decay Is Dropping Its Sweetest Naked Palette Yet
Beauty

Urban Decay Is Dropping Its Sweetest Naked Palette Yet

Oozing with honey.
3,559 Hypes

Sophie Turner Thought Maisie Williams' Arya Would End Up Dying in 'GoT' Final Season
Film & TV

Sophie Turner Thought Maisie Williams' Arya Would End Up Dying in 'GoT' Final Season

Here’s what the alternate ending looks like.
896 Hypes

Miley Cyrus' New Song 'Slide Away' Is About Her Split With Liam Hemsworth
Music

Miley Cyrus' New Song 'Slide Away' Is About Her Split With Liam Hemsworth

She might be ready to move on.
2,165 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.