From Chanel to H&M, 32 Fashion Brands Sign a Pact to Reduce Environmental Impact
A step in the right direction.
Levi’s recently announced that it has targets to reduce water usage when manufacturing their products by 2025, and sustainability has been on everyone’s minds. It’s no secret that fashion is one of the industries that creates the most pollution in the world, and with companies such as Chanel, H&M and more signing a Fashion Pact over the weekend ahead of the G7 meeting, brands are starting to listen to their consumers when they ask for more environmentally friendly options.
According to an article in Forbes, the Fashion Pact is led by Gucci‘s parent company, Kering, which aims to be a company with a net-zero carbon footprint by 2050. The three pillars of the pact are stopping global warming, restoring biodiversity and protecting the oceans.
32 brands that have signed the pact including Burberry, Zara, Nike, adidas, Coach, Nordstrom, Calvin Klein and Tommy Hilfiger‘s parent company PVH, Prada and more. Although the pact isn’t legally binding, it acts as a set of guidelines and suggestions, including initiatives such as eliminating single-use plastic, reducing micro-pollution from synthetic materials, coming up with designs using old clothes and finding ways to recycle. The pact says:
“Fashion companies are not implementing sustainable solutions fast enough. The industry can’t wait for the consumer to lead this movement—it is up to fashion leaders to take bolder moves today to transition to a sustainable industry.”
The pact points out that a core part of the issue is where raw materials are sourced from, so it’s encouraging companies to create strategies for revamping agriculture methods in a more regenerative way. You can read the entire document on Kering’s website.
Stay tuned for more updates on the outcome of the Fashion Pact. While you’re here, take a look at Zara’s customizable and sustainably made Edited collection.