Beauty

Hourglass Cosmetics' "Eye to Eye" Campaign Is Too Cute to Handle

The beauty brand is pledging to be completely vegan by 2020.

By
2,925 Hypes

Hourglass Cosmetics' "Eye to Eye" Campaign Is Too Cute to Handle

The beauty brand is pledging to be completely vegan by 2020.

Hourglass Cosmetics is known for being cruelty-free without comprising the quality of its luxurious products. The makeup brand has recently revealed its “Eye to Eye” campaign featuring adorable dogs and cats.

The Hourglass campaign features the pets of popular beauty influencers — including Iris Beilin‘s pomeranian Osito, Ryan B Potter‘s Tibetan Spaniel Dudley, Claire Marshall‘s cat Bruce and Teni Panosian‘s pups Princess Zelda and Keiko. The campaign arrives with the announcement that Hourglass aims to be completely vegan by the year 2020.

Along with the campaign, the cosmetics company has announced that users can participate in a donation contest. Fans of the brand can post photos of them and their pets posing eye-to-eye, and for every photo posted, Hourglass will donate $1 USD to the Nonhuman Rights Project. The organization advocates for animal rights by providing resources for law cases and liaising with the government. To donate, all you have to do is tag Hourglass Cosmetics’ Instagram page and include the hashtag #hg_eyetoeye. The contest is live now until August 31.

Additionally, one percent of the profits from Hourglass Cosmetics’ makeup sales from the brand’s website will go towards Nonhuman Rights Project. This includes cult-favorite products such as its Veil Mineral Primer ($54 USD), Vanish™ Seamless Finish Foundation Stick ($46 USD), Ambient® Lighting Palette ($64 USD) and Confession Ultra Slim High Intensity Refillable Lipstick ($36 USD).

For more cruelty-free beauty products, take a look at Fenty Beauty’s new Match Stix Shimmer Skinstick shades.

Read Full Article

What to Read Next


Stussy Women Launches FW19 Lookbook Filled With Colorful Classics
Fashion

Stussy Women Launches FW19 Lookbook Filled With Colorful Classics

The brand’s latest drop features logo sweaters and vintage-inspired separates.
2,730 Hypes

BAEwatch: Ms Banks
Music 

BAEwatch: Ms Banks

Get to know the South London-based rapper.
996 Hypes


Fenty Beauty Is Releasing New Fall-Ready Match Stix Shimmer Skinstick Shades
Beauty

Fenty Beauty Is Releasing New Fall-Ready Match Stix Shimmer Skinstick Shades

Just in time for back to school season.
1,588 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.