Hourglass Cosmetics' "Eye to Eye" Campaign Is Too Cute to Handle
The beauty brand is pledging to be completely vegan by 2020.
Hourglass Cosmetics is known for being cruelty-free without comprising the quality of its luxurious products. The makeup brand has recently revealed its “Eye to Eye” campaign featuring adorable dogs and cats.
The Hourglass campaign features the pets of popular beauty influencers — including Iris Beilin‘s pomeranian Osito, Ryan B Potter‘s Tibetan Spaniel Dudley, Claire Marshall‘s cat Bruce and Teni Panosian‘s pups Princess Zelda and Keiko. The campaign arrives with the announcement that Hourglass aims to be completely vegan by the year 2020.
Along with the campaign, the cosmetics company has announced that users can participate in a donation contest. Fans of the brand can post photos of them and their pets posing eye-to-eye, and for every photo posted, Hourglass will donate $1 USD to the Nonhuman Rights Project. The organization advocates for animal rights by providing resources for law cases and liaising with the government. To donate, all you have to do is tag Hourglass Cosmetics’ Instagram page and include the hashtag #hg_eyetoeye. The contest is live now until August 31.
Additionally, one percent of the profits from Hourglass Cosmetics’ makeup sales from the brand’s website will go towards Nonhuman Rights Project. This includes cult-favorite products such as its Veil Mineral Primer ($54 USD), Vanish™ Seamless Finish Foundation Stick ($46 USD), Ambient® Lighting Palette ($64 USD) and Confession Ultra Slim High Intensity Refillable Lipstick ($36 USD).
For more cruelty-free beauty products, take a look at Fenty Beauty’s new Match Stix Shimmer Skinstick shades.