Reebok launches “It’s A Man’s World,” a creative platform dreamed up to celebrate women who are leaving their mark in male-dominated industries. Directly inspired by Reebok’s 2011 ad campaign “It’s A Woman’s World,” the new initiative features a slew of female trailblazers. The individuals who make up of the platform include Jazerai Allen-Lord, Sanne Poeze of Girl on Kicks, Kimberly Drew, Ebony Naomi Oshunrinde (WondaGurl) and Anhia Zaira Santana.
Allen-Lord is a multihyphenate who designs and regularly appears on panels to shed light on her robust career in the streetwear industry. Poeze, creator of the wildly successful blog Girls on Kicks is inherently a creative who has a passion for sneakers. Drew is a public speaker who regularly showcases her in-depth knowledge of the art industry through her multicultural lens. Oshunrinde is a Canadian producer known for working with JAY-Z, Drake and Rihanna. Santana is a visual artist and conceptual illustrator who creates psychedelic artwork.
Accompanying the campaign, Reebok will release a collection of three cult-favorite silhouettes: a Club C, a Workout and a Freestyle Hi. Two T-shirts will be released. Each shoe has been updated with subtle “It’s A Man’s World” design details. Additionally, the imagery will also feature five collaborative trainers that represent each individual’s unique story: the Club C, the ’90s Aztrek runner, the retro Freestyle Hi, the Instapump Fury and the Daytona DMX shoe. Revamped with vibrant graphics and refreshing colorways, each iteration emphasizes the distinct personal style of the aforementioned women.
Reebok’s “It’s A Man’s World” collection will be available at Reebok.com/IAMW and select retailers worldwide on Septemeber 1. Check out the campaign in the gallery above.
In case you missed it, take a look at Cardi B’s latest Reebok campaign.