October is Breast Cancer Awareness Month and many brands are showing their support and donating proceeds from limited-edition products to the cause. Following the Sneaker Room and Nike partnership, Coca-Cola has revealed that it will be turning Diet Coke cans pastel pink as part of British supermarket Asda’s Tickled Pink campaign.
The tall 250ml cans will, of course, retain the regular Diet Coke recipe and will only be available for a selected time at Asda stores. Coca-Cola has confirmed that 10% of proceeds from this special release will go to the Tickled Pink campaign. Take a closer look at the item above – you can pick it up at select Asda stores from October 10.
In related news, have you seen Coppafeel! x Vans’ sneaker collaboration for Breast Cancer Awareness Month yet?