BLACKPINK's Lisa Is the New Face of MAC Cosmetics
Adding to the K-pop star’s list of global brand deals.
Just a month after the star was announced as CELINE’s new muse, MAC Cosmetics has now enlisted BLACKPINK‘s Lisa as its newest Global Brand Ambassador. “For the love of Lisa! We’re pumped to finally announce Lisa as the newest face of MAC Cosmetics,” the beauty brand writes in an Instagram post. The K-pop star follows Rosalía on MAC’s roster of celebrity ambassadors.
“MAC is truly at the forefront of trendsetting, which reminds me every time I see a MAC campaign or the incredible looks their artists create backstage at fashion weeks around the world,” Lisa says in a press release. “It’s an honor to partner with a brand with such an incredible heritage and unrivaled expertise in makeup artistry. I am thrilled and looking forward to this journey!”
Drew Elliott, Senior Vice President and Global Creative Director for MAC Cosmetics, also speaks of the partnership in a statement:
“Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC. Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
The inaugural campaign image captures Lisa wearing the Powder Kiss Lipstick in “Mull It Over” and glittery eye makeup achieved with the “Stars ‘N’ Rockets” eyeshadow and Dazzleshadow Liquid in “Diamond Crumbles.” Stay tuned as we learn more about the partnership.
In case you missed it, Netflix has recently released its highly anticipated BLACKPINK: Light Up the Sky documentary.
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FOR THE LOVE OF LISA ?! We’re pumped to finally announce @lalalalisa_m as the newest face of M·A·C Cosmetics. We’ve got so many major surprises in store for the BLACKPINK star as our newest Global Brand Ambassador. So, sign up for our emails to stay up-to-date on all things Lisa! #MACLOVESLISA