Levi's Will Buy Back Your Old Jeans and Sell Them Secondhand
Launching alongside a collection made entirely from upcycled denim.
Customers can sell their old Levi’s at participating stores across the United States. The sustainable program offers $15 to $25 USD for products that can be resold and $30 to $35 USD for the brand’s vintage denim. If items are too worn out to sell, the brand will still offer a $5 USD gift card. All pre-loved items will be priced affordably, ranging from $30 to $100 USD, at Levi’s dedicated SecondHand marketplace. “Buying a used pair of Levi’s through SecondHand saves approximately 80 percent of the CO2 emissions and 700 grams of waste compared to buying a new pair of Levi’s,” Chief Marketing Officer Jennifer Say said of the eco-friendly initiative.
Alongside its secondhand program, Levi’s is also launching a range of accessories and clothing made entirely from upcycled denim. Constructed from the brand’s back catalogue of faulty or returned products, the “Levi’s By Levi’s” collection spans tote bags to tie-dye jackets to embroidered jeans. The sustainable capsule is available exclusively at Levi’s Haus London, a new concept store offering in-house tailors that will repair and rework customers’ old Levi’s items.