Expanding her list of global deals featuring names like Evian, Dua Lipa has now announced that she is the latest ambassador for PUMA. The new partnership adds to the brand’s effort to empower and inspire women around the world.
“From performance rehearsals to hiking in the hills, it’s important to feel comfortable and look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my PUMA family,” Lipa comments on the announcement. In 2021, the star will be the face of PUMA’s “She Moves Us” campaign, which aims to connect women together through sports and culture.
“We were drawn towards her creativity, passion, drive, and the way in which she resonates with the young female consumer,” Adam Petrick, the brand’s Global Director of Brand and Marketing, further adds. “But most importantly, we were moved by her authentic passion to close the gender gap and look forward to supporting her through several brand initiatives we have planned together. We think she embodies what today’s consumer is looking for in a role model.”
Kicking off the multi-year deal, PUMA joins Lipa as sponsors for the musician’s “Studio 254” virtual performance, where she and her dancers will wear pieces from the label. You can head over to the official website to get your hands on tickets for the show scheduled for November 27.
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