Les Girls Les Boys Reminds You to Love Your Body in ‘i love me, i love you’ Campaign
Featuring a slew of new arrivals ranging from loungewear to lingerie.
Following its lace lingerie range, Les Girls Les Boys has now launched a new campaign highlighting body positivity. Titled i love me, i love you, the short film showcases the label’s latest lingerie and loungewear items.
“I always feel comfortable in my own skin, always. Body confidence, to me, means self-acceptance. Acceptance of the skin you’re in, what you look like, and who you are,” a group of models share their thoughts on self-love in the minute-long clip. The brand’s latest arrivals feature seasonless designs including 100 percent organic cotton hoodie and sweatpant sets, as well as crewneck sweaters spotlighted in vibrant hues of pink and green in addition to versatile black and gray options. Striped pajamas boast a rich color palette of red, black, green and white, coming in short and long silhouettes. In lingerie, bras and briefs arrive in minimal silhouettes that are complete with simple branding at the elastic bands.
Watch the full i love me, i love you campaign featuring Les Girls Les Boys’ Winter 2020 collection below. The new pieces are available to purchase via the label’s online store.
- Creative Director
- Push Button Generation
- Jesse Jenkins
- Moffy Gathorne Hardy, Dani Ran, Giuseppe Forchia , Eduarda Vieira, Razak Salifou
- Oliver Volquardsen
- Robbie Mailer-Howat