The Nue Co.'s Sustainable FOREST LUNGS Perfume Replicates the Healing Effects of Nature
A unisex woody, smoky blend balanced with clean resin and tart citrus notes.
Following the success of its first scent, Functional Fragrance, The Nue Co. is set to drop another perfume this week that claims to replicate a compound emitted by trees called phytoncide, which is scientifically proven to relieve stress and anxiety. Dubbed FOREST LUNGS, the brand’s Founder, Jules Miller, wanted to create a fragrance that brings the benefits of nature into our homes amid the ongoing pandemic.
“Medicalizing nature might seem like something that is farfetched, yet it is happening today. We have never been less connected to nature, but we have never needed it more,” Miller said in a press release. “So in today’s new normal, when our health and safety is tied to staying indoors, we posed the question; mid-pandemic, how do we bring the outside in? That’s what led us to develop FOREST LUNGS.”
For those who are unfamiliar, phytoncide helps boost “the parasympathetic (rest) nervous system” and improves “a wide variety of concerns from mental health and sleep to immunity.” In collaboration with world-renowned and award-winning Givaudan perfumer Guillaume Flavigny, FOREST LUNGS’ formula is infused with exclusive scent accords that mimic the smell of phytoncide: a unisex woody, smoky blend balanced with clean resin and tart citrus notes. Additionally, the product features sustainably sourced ingredients such as vetiver from Haiti, bergamot from Italy, benzion from Laos and cedarwood from the byproduct of furniture production.
Priced at $95 USD, FOREST LUNGS will be available on November 20 via The Nue Co.’s web store.
