Off-White™ Officially Enters Chinese Market With New Capsule for WeChat Mini Program
Denim garments and statement accessories exclusively available via the app.
Building on its hype in China, Off-White™ has officially launched its first-ever capsule collection exclusively available via WeChat. The lineup arrives on the messaging service’s Mini Program feature, which is a series of “mini-apps” built within the platform.
Reimagining Virgil Abloh‘s signature aesthetic, the collection is dominated by denim throughout. Designs arrive in the form of jeans, jackets and bucket hats, which are all emblazoned with Off-White™’s signature cross-arrow logo, as well as the updated branding. Each of these pieces is splattered with white paint while boasting a stone wash for a casual look. Adding to the designs are check patterns featuring “Off-White™ PATTERN” laser prints, as well as cozy fleece hoodies complete with reflective duct tape-like material. Rounding off the collection is a series of standout accessories like an AirPods case and phone bags.
Peep the full capsule range above. The new collection is available exclusively via WeChat’s Mini Program, which you can enter by scanning the code below.