Taylor Swift's "Love Story" Re-Recording Makes Debut in Match Dating Ad
The artist is remaking old hits to regain ownership of her catalogue, currently held by Scooter Braun.
Taylor Swift is giving fans a sneak peek at her anticipated re-recordings of old hits, starting with 2008’s “Love Story.” The star lent a snippet of the re-made song to a new Match advertisement, created by Ryan Reynolds‘s agency Maximum Effort.
The hilarious ad sees Satan chilling a home, only to receive a notification from the Match dating app. The next day, he meets up with “Lisa,” who actually goes by the name 2020. The two hit it off, wrecking havoc throughout a year that, honestly, couldn’t get much worse. Set to Swift’s hit single, the couple steals toilet paper from an abandoned movie theater, works out at a shuttered gym and even poses for a selfie in front of a literal dumpster fire. “I just don’t want this year to end,” Satan tells 2020 as fireballs descend from the sky. “Make 2021 Your Year,” the ad ends.
Swift is currently in the process of re-recording her catalogue of work in an attempt to take control of it from Scooter Braun, who bought her masters from Big Machine Label Group and currently owns them. As stipulated in her contract, Swift was able to begin re-recording her self-titled debut album as well as Fearless, Speak Now, Red and 1989 beginning in November 2020.
“Okay so while my new re-records are NOT done, my friend @VancityReynolds asked me if he could use a snippet of one for a LOLsome commercial he wrote so…here’s a sneak peak of Love Story! Working hard to get the music to you soon!!” Swift posted on Twitter, retweeting Reynolds’s video of the ad.
Head to Taylor Swift’s Twitter to listen to the snippet of her “Love Story” re-recording and watch the new Match ad.
