Fashion

JW Anderson Embodies British Suburban Youthfulness In Its SS20 Campaign

Shot by renowned photographer and filmmaker, Tyler Mitchell.

5,040 Hypes

JW Anderson Embodies British Suburban Youthfulness In Its SS20 Campaign

Shot by renowned photographer and filmmaker, Tyler Mitchell.

JW Anderson has just unveiled its Spring/Summer 2020 campaign featuring its latest women’s and men’s collection. Following its previous Fall/Winter 2019 campaign, this season’s shoot was once again under the creative vision of renowned photographer and filmmaker, Tyler Mitchell.

Styled by long-time Jonathan Anderson collaborator Benjamin Bruno, the same models from the previous project along with new faces who were street cast exclusively for this campaign, have been photographed in the label’s fresh designs. In true Mitchell style, the images radiate youth aligning perfectly with JW Anderson’s playful ethic. The motifs of spirited elevation and empowerment on stilts from FW19 have transformed into giant oversized tricycles and other emblems of British suburban youthfulness for SS20.

Take a full look at the stunning imagery in the gallery above and stay tuned for the official release date of the collection. In the meantime, head on over to JW Anderson’s website to shop its current new arrivals.

While you’re here, don’t forget to check out Byredo’s “Homecoming” campaign shot by Bharat Sikka here.

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Text By
Photographer
Tyler Mitchell
Stylist
Benjamin Bruno
Art Direction
M/M Paris
Hair Stylist
Cyndia Harvey
Make-Up
Lauren Parsons
Set Designer
Andy Hillman
Casting
Julia Lange
Model
Enonha, Djeneba, Krisha, Rose, Romance, Hamza, Jerell, Khalid
Producer
Holmes Production
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