Simone Biles Calls out Toxic Beauty Standards in SK-II's #NoCompetition Campaign
“I’m tired of everything in life being turned into competition.”
Olympic sponsor SK-II has launched a new campaign, titled #NoCompetition, in the lead up to this year’s Tokyo Games. The initiative sees medal-winning athletes including gymnast Simone Biles, table tennis champion Ishikawa Kasumi and surfer Mahina Maeda call for #NoCompetition when it comes to the harsh beauty standards women face.
“In gymnastics, as in many other professions, there is a growing competition that has nothing to do with performance itself. I’m talking about beauty…I’m tired of everything in life being turned into competition,” Biles writes in an Instagram post dedicated to the campaign. SK-II, a worldwide partner of the International Olympic Committee, expanded on its efforts in a statement by Japan Brand Director YoeGin Chang.
“Beauty can be many things. But one thing it should never be is a competition. As the world directs its attention towards and celebrates the greatest competition for humanity, the Olympic Games Tokyo 2020, we want to take this opportunity and call out the toxic competition in beauty that women face every day that dictates how they look, feel and act.”
Head to the SK-II website to learn more about #NoCompetition and check out the campaign’s athlete portraits in the gallery above.
