Here Are 8 Filipino Fashion Brands You Need to Know
Including Áraw, HaloHalo, House Of Enchanté and more.
Boasting a number of exciting local brands, the Philippines‘ fashion scene is one to watch. From House Of Enchanté‘s contemporary silhouettes inspired by the traditional Filipiniana dress to HaloHalo‘s cult-favorite banig handbags, some of the country’s best designs have also been able to gain popularity among international consumers. Whether you’re into sustainable accessories or artisanal footwear, take a look at eight Filipino fashion brands we’re following on social media.
While you’re here, check out our favorite beauty influencers based in the Philippines.
ANIKA
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After studying at The Fashion Institute of Design and Merchandising in Los Angeles, Anika Martirez went back to her roots and opened her own brand ANIKA. Martirez’s brand is a contemporary clothing line that focuses on the casual and laidback look. Inspired by sun-filled vacations and “fuss-free femininity,” the designer’s garments arrive in timeless, versatile and quality designs perfect for every occasion.
ARANÁZ
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ARANÁZ takes pride in its handmade bags crafted from local materials. Founded by a mother-daughter trio, the label offers a unique selection of silhouettes that each symbolize the different provinces and communities throughout the Philippines. The design and production process of each piece is equally as intricate as the visual aesthetic signature the brand is known for.
Áraw
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Founded by Carla Sison, Áraw is a vintage-inspired line comprised of everyday basics. Drawing inspiration from the past, the brand reimagines old designs with a modern twist. The label offers a selection of comfortable, accessible ready-to-wear pieces that arrive in minimal designs and a muted color palette. All garments are created out of light premium fabrics ideal for those who live in tropical countries.
Baúl
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Baúl prides itself on producing quality products influenced by classic market bags that are typically seen at local wet markets and supermarkets. The accessories take inspiration from the Philippines’ rich culture and traditional woven products from around the nation. The label works with female prisoners in correctional centers in Manila, the mute and deaf at the Department of Social Welfare and Development (DSWD) and the best freelance creatives in the industry.
HaloHalo
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Sibling duo Cara and Rocco Sumabat launched HaloHalo in 2013. The brand is known for making its bags out of recycled banig, a handwoven mat commonly found in homes for sleeping and sitting. Additionally, HaloHalo offers a selection of small leather goods and tasteful homeware.
House Of Enchanté
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Fashion student Ara Madrigal only had ₱4,000 PHP (approximately $78 USD) to start her business, House Of Enchanté, amid the peak of the pandemic. Through the help of her loyal customers in the U.S., Canada and Qatar, as well as promoting her designs online, Madrigal has been able to sustain her brand and hone her skills as a designer. Setting herself apart from the other brands is how she effortlessly merges her own contemporary twist with the elements of the traditional Filipiniana dress.
Josanna
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In 2018, Karen Bolilia and Anna Canlas revived Josanna, a brand created by fourth-generation shoemaker Rico Sta. Ana in the ’90s. Josanna is an artisanal footwear brand based in Marikina, the shoe capital of the Philippines. Bolilia and Canlas’ popular silhouettes include the Fettuccine sandal, Alat slide and Marikina mule. Every pair from the brand is handmade by skilled artisans.
Munimuni
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A brand that encourages conscious consumption, Munimuni employs ethical practices and provides opportunities to local artisan communities in the Philippines. Its products are all handmade using traditional techniques that have been passed on to several generations of Filipinos. More than that, the designs (with the exception of linings and soles) are made of biodegradable natural fibers like raffia, abaca and banana.
