Fashion

Following a 3-Year Hiatus, Billionaire Girls Club Relaunches

See the brand’s new capsule collection here.

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2,673 Hypes

Following a 3-Year Hiatus, Billionaire Girls Club Relaunches

See the brand’s new capsule collection here.

Billionaire Boys Club is reviving sister label Billionaire Girls Club with its first capsule collection since 2017. Just in time for Women’s History Month, Billionaire Girls Club will release a range of hoodies and crewneck pullovers printed with refreshed logos and graphics designed by artist Sk8thing.

Arriving in black, grey and light blue colorways, the pieces feature the brand’s logo rendered in a font reminiscent of neon tube lighting. An illustration of a girl running from a winged heart is placed at the center of the chest.

Billionaire Boys Club, founded by rapper Pharrell, originally introduced Billionaire Girls Club back in 2011. As reported by WWD, the brand’s relaunch was prompted by consumers’ increasing demand for women’s streetwear, as well as Pharrell’s ongoing commitment to women’s empowerment. Over the next five years, Billionaire Girls Club aims to grow into a full-fledged lifestyle brand.

The new Billionaire Girls Club capsule collection ranges from $120 to $140 USD and launches sometime this spring. The grey crewneck and hoodie will be the first items to release, followed by the remainder of the collection.

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Source
Wwd

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