TikTok has grown to become one of the most used social media platforms among young creators, and as the app is quickly gaining more popularity, Rihanna and her beauty label Fenty Beauty just revealed that they have launched a so-called “TikTok house.” “We are standing in the official first Fenty Beauty TikTok home,” the singer announced during the unveiling, adding that she has set out to create a platform ” for the next wave of content creators.” “I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
The TikTok house has been launched in collaboration with some of TikTok’s most recognized creators, and the house itself features beauty stations, mirrors and other tools to encourage content creation. The guests of the house have already taken part in viral challenges and published Fenty Beauty makeup tutorials on the brand’s account, with much more to come.
Take a look at Rihanna’s first Fenty Beauty TikTok house in the videos below, and let us know your thoughts in the comments below. For more about the platform, don’t miss our TikTok 101 guide with Vienna Skye and Liv Huffman here.
@fentybeautyY’all ain’t ready! Announcing the ##FENTYBEAUTYHOUSE featuring @emmycombss @makayladid @savpalacio @challxn @thedawndishsoap ‼️
@fentybeautyWhen Rihanna throws a party to announce the ##FENTYBEAUTYHOUSE… y’all ready??
@fentybeautyPsst.. can you pass @priscillaono her ##FENTYFACE products ? ##FENTYBEAUTYHOUSE