Tommy Hilfiger's Spring 2020 Campaign Stars Winnie Harlow, Candice Swanepoel and Hannah Ferguson
In celebration of the brand’s 35th anniversary.
Tommy Hilfiger officially turns 35 this year and to celebrate this milestone, the brand has tapped international models Winnie Harlow, Candice Swanepoel and Hannah Ferguson for its latest Spring 2020 campaign. Dubbed the Tommy Hilfiger Icons line, Hilfiger has taken the collection’s designs back to the label’s nautical roots.
Featuring a playful, high-fashion twist on timeless staples, the collection offers high quality, wearable classics incorporated with elevated techniques. Garments sport a mix of heritage elements such as the recurring Icons flag graphic, Breton stripes and crested buttons. Additionally, Hilfiger’s signature red, white and blue color palette has been reimagined in bold color-blocking.
The empowering imagery shot by Oliver Hadlee Pearch features Harlow, Swanepoel and Ferguson who embody the qualities of drive, passion and optimism. The goal of this campaign is to encourage customers to “confidently embrace their individual style by dressing with a Tommy-twist, using fashion to express themselves.”
The Tommy Hilfiger Icons Spring 2020 women’s collection is now available online and at select stores around the globe. In case you missed it, don’t forget to read our exclusive interview with H.E.R., who talks about her latest collaboration with the American brand.