GANNI Launches "POSTMODERN" Online Pop-Up Archival Sale, Offering up to 70% Off
Part of the profits will go to the UN Women’s COVID-19 solidarity relief fund.
GANNI has launched its first-ever online pop-up archive dubbed GANNI POSTMODERN – the same name as its archive store in Copenhagen that opened back in 2015. The sale features over 400 styles from previous collections, going back to the label’s “Love Society” Fall/Winter 2017 range. Standout items include the brand’s signature favorites such as the neon seersucker check dress, cowboy boots and rainbow stripe knitwear. Ditte Reffstrup, GANNI’s Creative Director, said in a press release:
“Right now, we’re apart, but we’ve never been more connected. So many people ask us about the GANNI POSTMODERN store in Copenhagen. It’s such a popular destination, people go there to treasure hunt. We wanted to finally give our worldwide community the chance to access our archive in support of a good cause. It’s been so nostalgic looking back through the archives. You can really go explore and find the one that got away.”
The Danish fashion brand is offering up to 70 percent off in which 20 percent of the profits will go to the UN Women‘s solidarity fund that supports women impacted by the COVID-19 crisis. The pop-up is now live online and will be available until May 3.
In related news, did you hear that GANNI has announced a global creative competition for young talent?