5 Sustainable Underwear Brands Keeping Your Intimates Drawer Chic and Eco-Friendly
From Insta-cool label Parade, to the minimalist-favorite Organic Basics.
With sustainability and social responsibility becoming increasingly important for building a strong brand, more and more entrepreneurs are exploring eco-friendly options for various product categories, including underwear. In honor of Earth Month, we’ve put together a guide to some of our favorite environmentally conscious lingerie labels.
In case you didn’t know, fashion is among the most polluting industries in the world, with its production causing issues such as water pollution, carbon emissions and textile waste. Moving in the right direction to help combat these problems, underwear brands like Parade, Organic Basics and HARA utilize eco-conscious materials such as organic cotton, bamboo fabric and TENCEL™ Lyocell. These brands also ensure environmental responsibility through staying carbon-balanced, or reducing carbon emissions by minimizing transport and keeping its entire supply chain in one location.
Read on to learn more about some of the best sustainable underwear brands on the market. For more on lingerie, read about the proper way to wear a bra, and how to find the right size for you here.
With a goal to create products that are designed to last, Organic Basics guarantees the use of eco-friendly and quality fabrics. Some of the materials that the label uses include organic cotton and TENCEL™ Lyocell — the latter uses 80 percent less water compared to cotton plants. Organic Basics also promises carbon balance in partnership with Choose, an organization that helps invest in CO2-reducing projects for every order placed. In addition to The Organic Basics Fund which supports grassroots activists and environmental organizations, Organic Basics ensures transparency for its customers through its Impact Index, an infographic that indicates the amount of waste prevented, water conserved and chemicals saved for each product.
HARA, which stands for “green” in Hindi, creates lingerie and loungewear designs with sustainable and ethical practices at its core. The label was founded in 2016 by Allie Cameron, after she recognized the environmental impact caused by the fashion industry on her trip to India. To launch her own brand, Cameron headed to Indonesia to explore natural dyes and clothing production. With this knowledge, HARA creates underwear from eco-friendly bamboo fabric. Each piece is naturally dyed using plants like turmeric, indigo and madder root, which help prevent the skin from getting any irritations from the fabric.
To help support local businesses and maintain transparency, HARA’s entire supply chain is located in Melbourne, Australia.
Founded by two friends Cami Téllez and Jack DeFuria in New York City last October, Parade has quickly reached cult status with its affordable and sustainable underwear as well as body-inclusive campaigns. With the use of compostable packaging and the brand’s core fabric Re:Play, made of 85 percent recycled polyamide, Parade is committed to zero waste. In addition to being environmentally friendly, the label champions diversity and supports improved sex education in America by donating one percent of its revenue to Planned Parenthood.
From the different stages of shopping to waste disposal, Knickey acknowledges some of the most serious issues of the fashion supply chain. The brand uses certified organic cotton, which has a quarter of the environmental impact of regular cotton and is free of toxic chemicals. Knickey is completely transparent about its supply chain, including where its organic cotton seeds are farmed, where the yarn is spun and sent to its office in New York. Each purchase is finished off with packaging made using recycled post-consumer waste and low impact inks.
Founded by Brook DeLorme, Brook There is another underwear brand that takes the entire supply chain into consideration. Its production takes place in New England, with inventory located in the same facility where undergarments are cut and sewn, minimizing transport as much as possible for low-impact distribution. The label also allows customers to choose between non-vegan and vegan underwear options made without leather, silk and wool. All products are made with organic cotton milled in South Carolina and California, and dyed in Pennsylvania. Unless ordered in bulk, orders arrive in eco-enclosed recycled poly bags and recycled tissue paper.