Footwear

Vans Supports Local Skate Shops with Its New "Foot The Bill" Initiative

As well as other small business partners including restaurants, music venues and community-driven spaces.

By
1,213 Hypes

Vans Supports Local Skate Shops with Its New "Foot The Bill" Initiative

As well as other small business partners including restaurants, music venues and community-driven spaces.

The ongoing coronavirus pandemic has greatly impacted small businesses around the world. In an effort to assist those affected by the crisis, Vans has announced that it will be supporting 80 of its small business partners through its “Foot The Bill” initiative. Steve Van Doren, son of Vans’ founder and Vans’ Vice President of Events and Promotions, said in a press release:

“My father Paul Van Doren always said that we were a people company that made shoes. Now, more than ever, it’s important to support the people that provide spaces for communities around the world to be creative and come together. We were once a small business and wouldn’t be where we are today without the support of these partners. We hope to rally together with our consumers to lend a helping hand to those that are in need.”

Utilizing the Vans Customs platform, the 80 businesses – which include skate and specialty shops, restaurants, music venues and community-driven spaces – have been given the chance to design their own pattern that represents their company. Available in the Classic Slip-On or Era silhouette, fans can show their support by selecting the artwork of their choice and continue by customizing it with other colors, print and material combinations. Only 500 pairs have been allocated to each partner and the net proceeds from the sale will go directly to that small business to provide some relief during this challenging time.

The “Foot The Bill” customization programme has already launched in the U.S. featuring more than 30 skate shops and restaurants, along with new additions from around the world being added daily. The program will expand over the next month and will be available online in Canada, China, France, Germany, Italy, Korea, Spain, the Netherlands and the UK.

For those interested in contributing to the cause, head on over to Vans’ website for more details. In related news, the label has dropped the Old Skool in three milk tea-inspired colorways.

Read Full Article

What to Read Next


Kim Kardashian's SKIMS Unveils the Latest "Smooth Essentials" Collection
Fashion

Kim Kardashian's SKIMS Unveils the Latest "Smooth Essentials" Collection

Designed for an invisible look and feel.
13,436 Hypes

Casablanca and New Balance Team Up on Brand New 327
Footwear

Casablanca and New Balance Team Up on Brand New 327

Take a first look at the bright new sneaker here.
8,865 Hypes

20 Modern Living Room Decor Ideas That Will Inspire You to Redecorate Your Home
Home 

20 Modern Living Room Decor Ideas That Will Inspire You to Redecorate Your Home

Interior inspo for the minimalists among us.
29,627 Hypes

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases
Fashion 

The BAE Bulletin: Here's When and Where to Cop This Week's Best Releases

Including the limited-edition COMME des GARÇONS PLAY x Converse Chuck 70 pack.
4,712 Hypes

Here's Where You Can Shop K-Beauty in the UK
Beauty 

Here's Where You Can Shop K-Beauty in the UK

Brands like Etude House, 3CE, Dr. Jart+ and more.
7,248 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.