Evian and Virgil Abloh to Extend Their Activate Movement Program
The mineral water brand also unveils its newly certified carbon neutral status.
Evian and Virgil Abloh have unveiled that they will be extending the Activate Movement Program, which launched earlier this year. Young designers who enter the design competition will get a chance to win a €50,000 EUR (approximately $54,746 USD) grant for sustainability-focused design and innovation projects. Entries will be judged by Abloh along with a representative from Evian, as well as an expert panel. In addition, Evian has also announced that it has been certified carbon neutral by the Carbon Trust – one of its many ongoing, long-term initiatives.
To further aid those affected by the ongoing pandemic, Evian has donated a generous amount of supplies to the Red Cross. According to a press release, the donations will help organize new volunteers in Switzerland, provide hand sanitizer in France, help patients get home from the hospital in the UK, distribute bottles of water to hospital workers in the U.S. and more.
Head on over to Evian’s website for more details of the Activate Movement Program. In case you missed it, Abloh shared images of the first-ever Off-White™ x Air Jordan 1 sample.