Coach Celebrates the LGBTQ+ Community With Its "We C You" Campaign
Starring Rickey Thompson, Kim Petras, Bob the Drag Queen and more.
In honor of Pride Month, Coach has unveiled its “We C You” campaign featuring the brand’s community including LGBTQ+ activists Kim Petras, Rickey Thompson and Bob the Drag Queen. The initiative advocates that everyone should be seen for their true colors, and highlights the label’s belief in authentic self-expression and inclusivity.
Directed remotely by New York-based director, photographer and activist Christelle de Castro, the campaign – created in collaboration with Masami Hosono, Laura Chautin, Sinia Braxton, Matthew Mazur, Nar Rokh, Jhad Aird, Ochan Ogak and Mia Martine – showcases a montage of clips self-shot by the cast who talk about what makes them feel seen. In addition to this project, the Coach Foundation has donated to its partner Hetrick-Martin Institute, as well as new partners such as GLSEN and the Albert Kennedy Trust as part of its Dream It Real initiative. Carlos Becil, Global Chief Marketing Officer at Coach said in a press release:
“We are proud to continue our long-time support of the LGBTQ+ community with a film series celebrating its courageous and optimistic spirit — this month and every month. The campaign’s message of inclusivity and authentic self-expression is very important to us, and we were honored to work with creatives from the community to bring it to life.”
Along with the launch of “We C You,” the fashion house has dropped its first-ever full, cross-category range in celebration of Pride Month, which has debuted on Animal Crossing in collaboration with Nook Street Market. The collection features a variety of accessories and garments that boast the brand’s signature C logo in a rainbow color palette.