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The brand will donate a portion of the sales to NAACP, Black Lives Matter and Black Visions Collective.
Portland-based label Fresh Cut Flowers is set to drop its new hoodies, tees and accessories collection. The garments in the latest range come in summer-ready colorways boasting shades of yellow, purple, green and white.
Each piece is adorned with the brand’s signature logo, along with flower illustrations found on the front, back or sleeves. Standout designs include the olive green T-shirt that features the growth process of a flower with the sentence “before a flower is cut it must grow” below. As for the tote bag, the accessory sports the brand’s logo in white, as well as “A HUMAN BEING IS A VASE” and “BEAUTIFUL, CONTAINED, ON DISPLAY, CALMING, ALIVE, UNIQUE, TEMPORARY” embellished in pastel purple.
In addition to the launch, Fresh Cut Flowers will donate a portion of the proceeds to the National Association for the Advancement of Colored People, Black Lives Matter and Black Visions Collective in response to the current situation of the United States. Take a look at the arrivals in the lookbook above.
Fresh Cut Flowers’ new apparel and accessories collection will be available to purchase online on June 1 at 9 a.m. PST. Customers who place their order within the first 10 minutes of the release will receive a free exclusive tote bag, which you can check out below.
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