Fashion 

Onitsuka Tiger Taps Willow Smith As Brand Ambassador For AW20 Campaign

The collection marks a new era for the fashion brand.

Presented by Onitsuka Tiger
2,045 Hypes

Onitsuka Tiger Taps Willow Smith As Brand Ambassador For AW20 Campaign

The collection marks a new era for the fashion brand.

For its Autum/Winter 2020 campaign and collection, Japanese fashion brand Onitsuka Tiger has tapped artist Willow Smith as its new brand ambassador. Steadfast in its mission to provide Japanese technology and craftsmanship to the world through innovative design, the collaborative collection features a range of earth-toned, utilitarian outerwear, sports-derived separates and multi-colored patchwork designs that expressly combine Onitsuka Tiger’s contemporary aesthetic with heritage styles of the past. What’s more, Onitsuka Tiger will donate a part of the proceeds from this campaign to the NAACP Legal Defense and Educational Fund to support its efforts in the #BlackLivesMatter movement.

Shot against a desert landscape, the AW20 campaign aims to create awareness surrounding the environment and world we currently inhabit, highlighting Willow’s natural beauty, strength and love for the earth through vivid imagery. “I immediately connected with Onitsuka Tiger’s vision for their new campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world,” she says. The recent collaboration and Willow’s appointment as a brand ambassador mark a turning point for the fashion brand. “In 2020 we will enter into a brave new era for humans, and we feel a strong affinity and joy as a brand for the fact that we can collaborate with someone who has both a unique perspective on society,” says the Onitsuka Tiger team.

As part of the announcement, the exclusive campaign images will be released globally on Onitsuka Tiger’s official website and social media channels on June 1. Check out the video above to see how the AW20 campaign and collection featuring Willow were brought to life and in the meantime, be sure to listen to her newest song “Poolside” from the album THE ANXIETY.

Read Full Article

What to Read Next

Emma Watson, Jean Liu and More Join Kering Board of Directors
Fashion

Emma Watson, Jean Liu and More Join Kering Board of Directors

“The collective intelligence that comes from diverse points of view and the richness of different experiences are crucial to the future of our organization.”
736 Hypes

Airlines Are Banning Alcoholic Drinks on Planes
Travel

Airlines Are Banning Alcoholic Drinks on Planes

Due to coronavirus concerns.
1,119 Hypes

WNBA to Commence Its 2020 Season This July
Culture

WNBA to Commence Its 2020 Season This July

Featuring 22 regular-season games, followed by a traditional playoff format.
781 Hypes

Places+Faces' Unveils Its SS20 Drop 1 Lookbook
Fashion

Places+Faces' Unveils Its SS20 Drop 1 Lookbook

Slated for a June 19 release.
1,611 Hypes

IKEA U.S. to Support LGBTQ+ Homelessness Relief Initiatives With Its Pride Collection
Home

IKEA U.S. to Support LGBTQ+ Homelessness Relief Initiatives With Its Pride Collection

Featuring the limited-edition STORSTOMMA rainbow lunch bag.
3,889 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the website running and to continue providing free news to our readers. We'd appreciate your support by whitelisting HYPEBAE on your ad blocker.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBAE ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBAE”.
  3. Refresh the HYPEBAE page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBAE page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBAE page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBAE page that you were viewing.