Sephora Agrees to Take Part in the #15PercentPledge
Becoming the first huge retailer to take the pledge, started by Aurora James.
Last week, Brother Vellies founder Aurora James published a call for action, asking major retailers to take a pledge to ensure that 15% of its products give space to Black-owned businesses. Starting as a post on her own Instagram, the movement has now grown into its own oraganization, dubbed The 15% Pledge. The move began when James called out four US-based brands, Whole Foods, Sephora, Shopbop and Target, and encouraged them to take on the pledge. Now, Sephora is the first to commit to the change.
“With unparalleled influence and power, not only in the beauty industry but in retail at large, Sephora is making a historic contribution to the fight against systemic racism and discrimination by taking this Pledge,” states the announcement, adding that “We [the organization] commend their early leadership and look forward to working with them on their accountability and commitment as we join together in the mission to put billions back into the Black community.”
Whole Foods, Shopbop and Target have yet to respond to the call for action, but The 15-Percent Pledge is growing and is continuing make change across all industries, giving the Black community a platform and a voice. Read the official statement here.