Culture 

Sephora Agrees to Take Part in the #15PercentPledge

Becoming the first huge retailer to take the pledge, started by Aurora James.

By
547 Hypes

Sephora Agrees to Take Part in the #15PercentPledge

Becoming the first huge retailer to take the pledge, started by Aurora James.

Last week, Brother Vellies founder Aurora James published a call for action, asking major retailers to take a pledge to ensure that 15% of its products give space to Black-owned businesses. Starting as a post on her own Instagram, the movement has now grown into its own oraganization, dubbed The 15% Pledge. The move began when James called out four US-based brands, Whole Foods, Sephora, Shopbop and Target, and encouraged them to take on the pledge. Now, Sephora is the first to commit to the change.

“With unparalleled influence and power, not only in the beauty industry but in retail at large, Sephora is making a historic contribution to the fight against systemic racism and discrimination by taking this Pledge,” states the announcement, adding that “We [the organization] commend their early leadership and look forward to working with them on their accountability and commitment as we join together in the mission to put billions back into the Black community.”

Whole Foods, Shopbop and Target have yet to respond to the call for action, but The 15-Percent Pledge is growing and is continuing make change across all industries, giving the Black community a platform and a voice. Read the official statement here.

Read Full Article

What to Read Next

Sister Duo Chloe x Halle Release Sophomore Album, 'Ungodly Hour'
Music

Sister Duo Chloe x Halle Release Sophomore Album, 'Ungodly Hour'

Listen to all 13 songs here.
860 Hypes

Aluna Debuts New Single "Warrior" Featuring SG Lewis
Music 

Aluna Debuts New Single "Warrior" Featuring SG Lewis

Stream the artist’s latest track from her upcoming debut solo album here.
502 Hypes

Grammy Awards to Remove "Urban" Term From All Its Categories
Music 

Grammy Awards to Remove "Urban" Term From All Its Categories

Following the statements of Tyler, The Creator, Billie Eilish and Republic Records.
812 Hypes

Glossier's Grant Initiative for Black-Owned Beauty Businesses Is Now Open for Applications
Beauty 

Glossier's Grant Initiative for Black-Owned Beauty Businesses Is Now Open for Applications

“Our vision has always been to change how the world sees beauty, and that means driving inclusive change within our own industry.”
1,513 Hypes

Zara Set to Close 1,200 Retail Stores and Pivot to Online Shopping
Fashion

Zara Set to Close 1,200 Retail Stores and Pivot to Online Shopping

Following a shift in sales due to the coronavirus pandemic.
27,258 Hypes

Merriam-Webster Updates Its Definition of "Racism"
Culture 

Merriam-Webster Updates Its Definition of "Racism"

Pledging to “give the entry for racism the attention it sorely needs.”
662 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.