Meet BREAD, a Black-Owned Clean Haircare Brand for Not-So-Basic Hair
Catering to women of color.
Committed to serving young women of color with naturally curly or textured hair, Maeva Heim has launched her very own haircare brand dubbed BREAD. The Black, female entrepreneur and Australian native realized that there were gaps in the beauty industry in terms of representation and decided to take action. Heim said in a press release:
“The journey to create BREAD started when I myself was transitioning from relaxed to natural hair after my chemical relaxer exploded in my suitcase while traveling. When I went looking for brands and products for my hair type, I became disillusioned with what was available on the market, and frustrated with the lack of simplicity.
This opened my eyes to the void in the market for a community-focused brand with a contemporary, visual universe that felt relevant to today’s millennial and centennial consumer. BREAD exists to offer a simplified, edited routine with just the fundamentals, so women can spend less time worrying about wash day, and more time on anything else.”
After pitching BREAD to Sephora in 2019, Heim was chosen as one of the first-ever Australian participants in the Sephora Accelerate program, securing a deal for both in-store and online. For her brand’s newest collection of essentials for textured hair (3A to 4C curl types), the range consists of vegan and cruelty-free products that boast functional, clean formulas sourced from Australian native oils. Additionally, the hair wash, hair mask and hair oil help moisturize, hydrate and detangle tightly packed curls.
BREAD’s latest collection ranges from $20 to $58 USD, which is now available on BREAD’s website and Sephora. The line will hit select Sephora stores on August 28. In related news, peep the latest Flawless by Gabrielle Union haircare collection.