Fashion

An Exclusive Look at Fendi's New #MeAndMyPeekaboo Episode Starring Chloe x Halle

Featuring the fashion house’s latest Peekaboo bag.

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2,241 Hypes

An Exclusive Look at Fendi's New #MeAndMyPeekaboo Episode Starring Chloe x Halle

Featuring the fashion house’s latest Peekaboo bag.

R&B sister duo Chloe x Halle are the newest faces of Fendi‘s #MeAndMyPeekaboo campaign. For the first time ever, the fashion house has given the talent complete creative control to conceptualize the theme of the video with its creative team.

“#MeAndMyPeekaboo celebrates the intimate family relationships that represent inseparable bonds and there is no more visible pair of sisters right now than Chloe x Halle,” said Silvia Venturini Fendi, Fendi’s Creative Director. Shot in Los Angeles by Derek Milton, the clip embodies the creativity and modern elegance of Chloe and Halle. With the help of Art Director Andrew Makadsi and photographer Julian Dakdouk, the team was able to capture the sisters’ unbreakable bond.

Previously seen in Fendi’s Fall/Winter 2021 collection back in February, the artists are seen modeling the iconic Peekaboo bag over their track “Busy Boy” from their sophomore album, Ungodly Hour. The latest iteration features a new accordion-frame silhouette and consists of inside pockets that can be interchangeable with smooth leather or precious skins.

Watch the HYPEBAE-exclusive video above and take a look at the campaign images below. The #MeAndMyPeekaboo campaign will launch worldwide by the end of July, while the new Peekaboo bag will be available to purchase in-stores next month.

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