Fashion

Preview Hood By Air's First Drop Since 2017

The subversive streetwear brand is returning from hiatus.

By
1,630 Hypes

Preview Hood By Air's First Drop Since 2017

The subversive streetwear brand is returning from hiatus.

UPDATE (July 14, 2020): Following a three-year-long hiatus, Hood By Air surprised fans with the announcement that the brand will relaunch under an entirely new business structure. To kick things off, co-founder and designer Shayne Oliver created a limited-edition T-shirt as part of Uprising, the brand’s new charitable initiative. All proceeds from the shirt will be split between Black Trans Femmes in the Arts, Emergency Release Fund and Gays & Lesbians Living In A Transgender Society, three organizations that assist marginalized communities.

“We don’t subscribe to the great American dream. Our form of protest is to create a space for solutions,” the brand told HYPEBEAST in an elaboration on its commitment to social causes. “It’s about creating your own future vision and not waiting for anyone or any instructions.”

The Hood By Air Uprising T-shirt arrives in black and neon green colorways and retails for $100 USD. Pre-sale beings July 16 at 11 a.m. EST on the Hood By Air website.


ORIGINAL STORY (July 13, 2020): Designer Shayne Oliver has announced the return of Hood By Air, the avant-garde streetwear brand he and co-founder Leilah Weinrab launched in 2007. In the midst of what seemed to be a renaissance for the brand, the label went on hiatus in 2017 so that Oliver and Weinrab could focus on personal projects.

Judging from a statement by Oliver, Hood By Air’s timely return seems to be — at least in part — a response to the increase in conversations and actions surrounding racism in the United States. “Even now, gentrification leaves no physical spaces for new, influential ideas to exist or reside. So Hood By Air will be a place for these ideas to have a home,” Oliver said. The designer further touched on the current cultural climate:

“There is another world that still needs to be created. It’s about tearing the old one down while figuring out a way to build a new one up, and in the midst of all of that, amplifying the ideas and conversations that we feel are important. 13 years ago Hood By Air was birthed out of young, black and POC creatives performing at the highest level. This was the contemporary output because no one else was doing it. Hood By Air resides here to allow risk and be vanguards for where it’s going next. Hood By Air, the new institution.”

The relaunch of Hood By Air will begin with a limited-edition T-shirt launch part of Uprising, the brand’s new charitable initiative. Hood By Air has also partnered with financial service Cash App on a Cash Card designed by Oliver. All proceeds from the T-shirt and Cash Card will be split between three organizations: Black Trans Femmes in the Arts, Emergency Release Fund and Gays & Lesbians Living In A Transgender Society.

Going forward, the brand will be structured as four entities: Hood By Air, HBA, Museum and Anonymous Club. Hood By Air will determine a yearly theme for the brand, translated as events, activations and of course, fashion products. HBA will serve as a direct-to-consumer platform that will transcend markets and seasons, pioneering a new approach to retail. Museum will act as an archive fo the brand and occasionally enlist a designer-in-residence to re-interpret past designs. Lastly, Anonymous Club will support emerging creatives and provide them with the opportunity to create and collaborate with the brand.

Hood By Air’s limited-edition Uprising T-shirt releases on July 16. Head to the Hood By Air website for more information on its return.

Read Full Article
Share this article

What to Read Next

Hood by Air Returns With Staple Uniforms for Latest "Veteran" Drop
Fashion

Hood by Air Returns With Staple Uniforms for Latest "Veteran" Drop

Leading up to the label’s official return.
376 Hypes

Hood By Air Recruits Naomi Campbell for First Campaign Since Relaunch
Fashion

Hood By Air Recruits Naomi Campbell for First Campaign Since Relaunch

Marking the brand’s return to ready-to-wear.
623 Hypes

Heaven by Marc Jacobs Drops Double-Headed Teddy Bear
Fashion

Heaven by Marc Jacobs Drops Double-Headed Teddy Bear

In collaboration with German toymaker Steiff.
856 Hypes


Heaven by Marc Jacobs x Nodaleto Drop Nostalgic Footwear Collaboration
Footwear

Heaven by Marc Jacobs x Nodaleto Drop Nostalgic Footwear Collaboration

Chunky boots and platform Mary Janes made for stomping.
1,665 Hypes

Prada Presents SS21 Menswear Collection Through the Eyes of Five Creatives
Fashion

Prada Presents SS21 Menswear Collection Through the Eyes of Five Creatives

Including Juergen Teller and Willy Vanderperre.
2,862 Hypes

iPhone Users Can Finally Claim Payment From Apple's "Batterygate" Settlement
Tech

iPhone Users Can Finally Claim Payment From Apple's "Batterygate" Settlement

Three years after the initial lawsuit was filed.
2,146 Hypes

UPDATE: Rihanna's Fenty Skin Confirms Launch Date
Beauty

UPDATE: Rihanna's Fenty Skin Confirms Launch Date

Prepare your wallet.
5,539 Hypes

A New Spice Girls Documentary Is in the Works
Film & TV

A New Spice Girls Documentary Is in the Works

The girl group may also embark on a 2021 world tour.
941 Hypes


Stay Home in Les Benjamins' Luxe Leather House Slippers
Fashion

Stay Home in Les Benjamins' Luxe Leather House Slippers

Arriving in six colorways.
1,690 Hypes

COS Explores Responsibly-Sourced Fabrics for FW20
Fashion

COS Explores Responsibly-Sourced Fabrics for FW20

Found on a range of minimalistic styles dressed in neutral shades.
3,298 Hypes

Casablanca Presents Hawaiian-Themed SS21 Lookbook
Fashion

Casablanca Presents Hawaiian-Themed SS21 Lookbook

Revealing new colorways for the Casablanca x New Balance 327.
2,002 Hypes

Lemaire Bids Farewell to Womenswear Shows, Reveals Plans for Co-Ed Collections
Fashion

Lemaire Bids Farewell to Womenswear Shows, Reveals Plans for Co-Ed Collections

Showcasing a well-blended range of menswear and womenswear pieces this time around.
1,925 Hypes

'Peanuts' & Levi's Team up for Snoopy-Branded Wardrobe Essentials
Fashion

'Peanuts' & Levi's Team up for Snoopy-Branded Wardrobe Essentials

Celebrating the canine as the athletic member of the gang.
8,952 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.