Fashion

JW Anderson Presents Men's and Women's SS21 Collections in a Literal Box

Watch Jonathan Anderson guide viewers through the new season.

1.1K

JW Anderson Presents Men's and Women's SS21 Collections in a Literal Box

Watch Jonathan Anderson guide viewers through the new season.

JW Anderson has unveiled its Spring/Summer 2021 menswear and womenswear collections, revealed through photographs and video due to the coronavirus pandemic. Instead of presenting a typical runway show, the brand sent out boxes, created in collaboration with OK-RM, containing materials from both collections including fabric swatches, photographs of each look and pressed flowers.

In addition to these boxes, Jonathan Anderson walked viewers through the collections live. “This season we’ve decided to kind of make it a of piece of ephemera, this idea of mail art,” he explains.

The box arrives wrapped in leftover fabric screen-printed with text rendered by a calligrapher, complete with nails to hang it up. Upon opening it, recipients are greeted with a mask of a model, illustrated by Pol Anglada — “I wanted to create a character,” Anderson says.

Along with a list detailing each look, photographs of each piece are presented in different formats including perforated cardstock and posters. Looks — such as a mac trenchcoat fashioned as a cape-jacket-hoodie hybrid that Anderson highlights — are photographed on a mannequin topped with a variety of Pol Anglada face illustrations, adding a lifelike quality to an otherwise inanimate presentation.

Anderson goes on to detail the new season’s accessories, including a wicker bag with a chain-adorned leather lid (“It’s based on a very early ’20s fisherman’s bag”) and a hard-shell bucket bag.

Despite the challenges presented by the pandemic, Anderson concludes by detailing the unexpected upsides of quarantine. “This moment has been kind of good to sort of embrace new ways of being able to communicate,” he says. “I think going back to the making of letter-writing, or really kind of exploring how to kind of present information is something that I think has been at some moments poignant and at the same time, quite emotional to do. This collection…I will always remember doing.”

Read Full Article
Text By
Photographer
Jw Anderson
Share this article

What to Read Next

JW Anderson Celebrates the Power of the REM Cycle for SS25
Fashion

JW Anderson Celebrates the Power of the REM Cycle for SS25

Putting “REAL SLEEP” on the agenda this fashion week season.

Your Definitive Recap of Men’s Fashion Week SS25
Fashion

Your Definitive Recap of Men’s Fashion Week SS25

From Martine Rose’s Milan debut to Pharrell uniting the world at Louis Vuitton.

Japanese Footwear Label grounds Serves Its SS25 Collection on a Platter at PFW
Footwear

Japanese Footwear Label grounds Serves Its SS25 Collection on a Platter at PFW

Debuting three new versions of its signature, mega-sized outsoles.


AVAVAV and adidas Give "Runway" a New Meaning for SS25
Fashion

AVAVAV and adidas Give "Runway" a New Meaning for SS25

Welcome to Sprint Summer 2025.

Will Female-Led Cinema Survive COVID-19? 
Film & TV

Will Female-Led Cinema Survive COVID-19? 


No Audiences. No Cinemas. No Women? 

Takashi Murakami's Company Faces Bankruptcy Following COVID-19 Pandemic
Culture

Takashi Murakami's Company Faces Bankruptcy Following COVID-19 Pandemic

Forcing to cancel the production of upcoming sci-fi feature film ‘Jellyfish Eyes Part 2: Mahashankh.’

Tiffany & Co. to Aid Women and People of Color Affected by COVID-19 With "Infinite Strength" Collection
Fashion

Tiffany & Co. to Aid Women and People of Color Affected by COVID-19 With "Infinite Strength" Collection

100% of the profits from the sale will be donated to CARE, an international humanitarian organization.

adidas' Human Resources Chief Steps Down Following Criticism From Black Employees
Fashion 

adidas' Human Resources Chief Steps Down Following Criticism From Black Employees

“I have decided to retire and pave the way for change.”

Discord Aims to Go Beyond Gaming, Rebranding as a More Inclusive Chatting Platform
Culture

Discord Aims to Go Beyond Gaming, Rebranding as a More Inclusive Chatting Platform

With the tagline, “Your place to talk.”

YOOX Celebrates Its 20th Anniversary With a Unisex Capsule Designed by JW Anderson
Fashion

YOOX Celebrates Its 20th Anniversary With a Unisex Capsule Designed by JW Anderson

A modern take on classic British fashion.

TikTok's Latest Viral Song "F*ck 2020" Is the Soundtrack for This Year
Music

TikTok's Latest Viral Song "F*ck 2020" Is the Soundtrack for This Year

“Can we just get to 2021?”

Netflix's 'Never Have I Ever' Gets Renewed for Season 2
Film & TV

Netflix's 'Never Have I Ever' Gets Renewed for Season 2

Will we finally find out who Devi chooses?

Mugler Will Be Adopting the See-Now-Buy-Now Format This Fall
Fashion

Mugler Will Be Adopting the See-Now-Buy-Now Format This Fall

Slated to arrive at the label’s new e-commerce site.


More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.