Sustainable Gen-Z Underwear Label Parade Introduces "Days of the Week" Collection
Tapping into childhood nostalgia.
Following a bright “Dreaming of Summer” collection, Gen-Z sustainable underwear brand Parade is now introducing a new range dubbed “Days of the Week.” Tapping into nostalgia by taking inspiration from our childhood bedrooms, the latest lineup aims to bring a sense of structure and routine to every week.
“At the core of Parade is our belief that underwear is a powerful cultural force at the juncture of gender, sexuality, and self-expression. This collection honors the earliest moments you have with your underwear,” Parade’s co-founder Cami Tellez comments in a press release. Captured in a photo series with disposable cameras, the lookbook features seven members of the Parade community who explore their journey to self-expression and identity. Arriving in seven iterations, the range is embroidered with each day of the week on four of the label’s popular styles – the Boyshort, Cheeky, Thong and Brief – in colorways including “Icebreaker,” “Sprinkle,” “Starry Sky” and more.
Peep the entire “Days of the Week” collection above. You can head over to Parade’s web store to add the entire range to your lineup for $68 USD. The label has pledged to donate an additional dollar to Planned Parenthood for every pack sold, to help fund sex education, gender-affirming therapy and reproductive healthcare.
