Fashion

Sustainable Gen-Z Underwear Label Parade Introduces "Days of the Week" Collection

Tapping into childhood nostalgia.

By
21,064 Hypes

Sustainable Gen-Z Underwear Label Parade Introduces "Days of the Week" Collection

Tapping into childhood nostalgia.

Following a bright “Dreaming of Summer” collection, Gen-Z sustainable underwear brand Parade is now introducing a new range dubbed “Days of the Week.” Tapping into nostalgia by taking inspiration from our childhood bedrooms, the latest lineup aims to bring a sense of structure and routine to every week.

“At the core of Parade is our belief that underwear is a powerful cultural force at the juncture of gender, sexuality, and self-expression. This collection honors the earliest moments you have with your underwear,” Parade’s co-founder Cami Tellez comments in a press release. Captured in a photo series with disposable cameras, the lookbook features seven members of the Parade community who explore their journey to self-expression and identity. Arriving in seven iterations, the range is embroidered with each day of the week on four of the label’s popular styles – the Boyshort, Cheeky, Thong and Brief – in colorways including “Icebreaker,” “Sprinkle,” “Starry Sky” and more.

Peep the entire “Days of the Week” collection above. You can head over to Parade’s web store to add the entire range to your lineup for $68 USD. The label has pledged to donate an additional dollar to Planned Parenthood for every pack sold, to help fund sex education, gender-affirming therapy and reproductive healthcare.

Read Full Article
Share this article

What to Read Next

CFDA Announces 2020 Fashion Awards Nominees
Fashion

CFDA Announces 2020 Fashion Awards Nominees

Despite the organization’s statement on racism in fashion, nominees are overwhelmingly white.
613 Hypes

Take a Look Inside Numbering's Safe Deposit-Themed Flagship Store in Seoul
Fashion

Take a Look Inside Numbering's Safe Deposit-Themed Flagship Store in Seoul

Implementing strict sanitary and social distancing rules amid COVID-19.
902 Hypes

Visual Artist Pamela Tulizo Wins Dior's Photography and Visual Arts Award for Young Talents
Art

Visual Artist Pamela Tulizo Wins Dior's Photography and Visual Arts Award for Young Talents

Featuring 13 self-portraits that explore the richness and conflict of an African woman’s identity.
1,265 Hypes

You Can Shop Your Favorite Emerging Designers at Independent Together
Fashion

You Can Shop Your Favorite Emerging Designers at Independent Together

The virtual sale offers items from labels like Sandy Liang with discounts up to 90% off.
651 Hypes

adidas Drops Eco-Friendly UltraBOOST in "Pink Tint"
Footwear

adidas Drops Eco-Friendly UltraBOOST in "Pink Tint"

Made out of sustainable yarn in partnership with Parley for the Oceans.
7,543 Hypes

Nike Adds a Splash of "Atomic Pink" to Air Force 1 '07
Footwear

Nike Adds a Splash of "Atomic Pink" to Air Force 1 '07

The staple silhouette receives a summer-friendly treatment.
15,371 Hypes

More ▾