Tiffany & Co. to Aid Women and People of Color Affected by COVID-19 With "Infinite Strength" Collection
100% of the profits from the sale will be donated to CARE, an international humanitarian organization.
Following its $1 million USD commitment to coronavirus relief funds back in April, Tiffany & Co. has announced that it will donate an additional $2 million USD to communities affected by the pandemic. According to the company, it will also be dedicating 100 percent of the profits from its latest “Infinite Strength” collection from now until August 31 to an international humanitarian organization called CARE. Tiffany & Co.’s Chief Sustainability Officer Anisa Kamadoli Costa said in a statement acquired by i-D:
“With this campaign, our customers can join Tiffany in spreading a message of strength and optimism. The Tiffany Infinite Strength campaign reflects our commitment to providing support for the most vulnerable communities affected by COVID-19, whose recovery is critical as the world begins to move forward.”
This generous initiative will specifically aid women and people of color who are struggling financially amid this health crisis. The collection consists of 37 styles, which include bracelets, earrings, rings and pendants, with prices ranging from £150 to £4,500 GBP (approximately $190 to $5,630 USD).