Fashion

Prada Opens Re-Nylon Pop-Up in Selfridges Corner Shop

Highlighting sustainable pieces made with regenerated nylon.

By
950 Hypes

Prada Opens Re-Nylon Pop-Up in Selfridges Corner Shop

Highlighting sustainable pieces made with regenerated nylon.

Prada will be taking over London retailer Selfridges, bringing its Re-Nylon collection to the Selfridges Corner Shop. The luxury label launched the Re-Nylon range in 2019, using a sustainable practice that used plastic waste from oceans to construct its signature nylon material, and to do more for the environment.

The new Re-Nylon range will feature classic Prada pieces all crafted from the regenerated nylon, ranging from signature backpacks to men’s and women’s ready-to-wear pieces. The Corner Shop pop-up experience will also focus on the sustainability aspect of the collection, showcasing films from National Geographic as well as imagery showcasing the process of creating the Re-Nylon materials.

The Prada pop-up is the beginning of Selfridges’ new Project Earth initiative, which aims to spotlight sustainability and begin to incorporate it in the company’s practices. “The Prada Re-Nylon project brings circularity to life by teaming creativity with sustainable product innovation in the Selfridges Corner Shop. Prada brings vision to all elements of its business — sustainability is no exception — I am delighted that through this unique concept developed for our sustainability initiative Project Earth, we are able to share that vision with customers,” said Executive Buying and Merchandising Director Sebastian Manes on the initiative.

Get a look at the pieces in the gallery above,

Read Full Article
Share this article

What to Read Next

Prada x adidas to Drop Another Collaborative Sneaker
Footwear

Prada x adidas to Drop Another Collaborative Sneaker

A new take on the Italian label’s America’s Cup silhouette.
7,262 Hypes

UNIQLO UT Taps Japanese Musician Kenshi Yonezu for Latest Graphic Tee Collection
Fashion

UNIQLO UT Taps Japanese Musician Kenshi Yonezu for Latest Graphic Tee Collection

Featuring the artist’s signature cat illustrations.
2,435 Hypes

Gucci Beauty Introduces 3 Limited-Edition Shades to Rouge à Lèvres Satin Lipsticks
Beauty

Gucci Beauty Introduces 3 Limited-Edition Shades to Rouge à Lèvres Satin Lipsticks

Inspired by Hollywood stars from the Golden Age.
903 Hypes

Patta Unveils New Graphic Knitwear and Outerwear Pieces For FW20
Fashion

Patta Unveils New Graphic Knitwear and Outerwear Pieces For FW20

Essential basics arriving in an array of colors.
593 Hypes

Sleep Over at the World's Last Blockbuster Store, Available for Booking Soon on Airbnb
Travel

Sleep Over at the World's Last Blockbuster Store, Available for Booking Soon on Airbnb

A trip back to the ’90s to enjoy your favorite movies.
482 Hypes

COMME des GARÇONS Girl Douses the Nike Blazer Low in Salmon Pink
Footwear

COMME des GARÇONS Girl Douses the Nike Blazer Low in Salmon Pink

Individually airbrushed for a unique look.
935 Hypes

More ▾