UPDATE (December 3, 2020): Keys Soulcare, the skincare and lifestyle brand launched by Grammy-winning musician Alicia Keys, has introduced a three-product lineup dubbed “First Ritual.” Delivering on the brand’s self-care focus, the range includes a scented candle, face roller and moisturizer.
The Sage + Oat Milk candle boasts a soothing scent perfect for unwinding at the end of the day. The Obsidian Facial Roller is made from volcanic glass, a material long used in feng shui to clear negative energy. Lastly, the Skin Transformation Cream is a rich moisturizer for the face developed in collaboration with dermatologist Renée Snyder. Formulated with bakuchiol and hyaluronic acid, the cream gently exfoliates and hydrates.
Keys Soulcare’s First Ritual ranges from $25 to $38 USD at the Keys Soulcare website.
ORIGINAL STORY (September 24, 2020): Alicia Keys has announced her very own skincare and lifestyle brand, Keys Soulcare. Created in partnership with e.l.f. Beauty, the line focuses on cruelty-free, dermatologist-developed products for the face, body, home and more.
Keys, who often goes makeup-free, developed the line with her own skincare experiences in mind. “We’re so busy all the time that I don’t think we create these small rituals for ourselves,” the Grammy-winning artist said. “Even the five minutes it takes to wash my face — when I’m able to create that space for myself I feel more beautiful, more powerful, more possible. That’s soulcare.” Her upcoming products will revolve around the four “Keys to Soulcare,” the body, spirit, mind and connection. In addition to skincare and lifestyle goods, the brand will also launch an editorial website and weekly e-mail newsletter featuring original content exploring the four tenets.
Keys Soulcare launches on September 29. Head to the Keys Soulcare website to sign up for updates.