Irene Kim Is Feeling Good in Her IRENEISGOOD LABEL x TikTok Collaboration
The viral social media app debuts its newest characters, TikTok Friends.
Following her Spring/Summer 2021 collection, Irene Kim has now teamed up with TikTok for a vibrant range of wardrobe staples. Featured in the collaboration are the social media app’s first-ever characters, TikTok Friends.
“This collaboration with TikTok to create this capsule was so easy because the aesthetics of our label translates so well on the platform,” the model-turned-entrepreneur commented in a press release. “I was very excited when they approached me because I was having so much fun on the app already, and it felt very natural for us to create something together. I wanted this collaboration to be not only about the clothes but also a way to spread good vibes during these difficult times.” Along with the fashion collaboration, Irene has tapped choreographer Lia Kim for a #GOODFRIENDCHALLENGE set to launch on TikTok.
The lineup features tie-dye patterns in rainbow colors on garments like hoodies, T-shirts, sweatpants and more. Each item is emblazoned with TikTok’s new characters including Slo the friendly bear, along with IRENEISGOOD LABEL’s signature phrases like “Good Vibes Only” and “Good For You.” Rounding off the range is a set of beanies for the cozier seasons to come.
Take a closer look at the IRENEISGOOD LABEL x TikTok goods below. The items are slated to drop on the brand’s web store on September 24, with an exclusive pop-up opening at Seoul’s Boon The Shop until September 27.
Boon The Shop
Apgujeongro 60-gil 21