Kerby Jean-Raymond and Kering Announce Creative Platform "Your Friends in New York"
The multi-division initiative will merge fashion, music, art, philanthropy and wellness.
Pyer Moss designer Kerby Jean-Raymond has joined forces with Kering to launch a new creative platform, “Your Friends in New York” (YFINY). Jean-Raymond, who continues to build social consciousness into his brand, will use the platform to aid marginalized communities and empower emerging talent.
Founded in partnership with Kering, YFINY was originally slated to launch in March. In light of the coronavirus pandemic, Jean-Raymond postponed the launch in order to convert the Pyer Moss office into a medical supply center, as well as provide grants to minority and women-owned businesses. Though it remains to be seen what exact initiatives YFINY will take on, a press releases specifies that the platform expands across “multiple divisions including an event and experiences arm, an incubator inspired program, philanthropic initiatives and a merchandise label.”
“It is important to me to create and work on ventures that are future forward, involve the community at large and that will continue to help others grow in the fashion and art space,” Jean-Raymond said of YFINY. Kering CEO Francois Pinault echoed Jean-Raymond’s sentiments. “When I met Kerby in 2019, I was impressed by his unique perspective of creativity, innovation, business and social issues. What struck me immediately was his willingness to invent a new, singular model, freeing himself from the usual constraints of the fashion system,” he explained. “It was only natural for Kering to support this project that seeks to empower new artistic talents, to encourage the diversity of creativity and to give a voice to the younger generation of innovators.”
Your Friends in New York will launch in 2021. Follow the platform’s official Instagram for updates.
