The Nike Dunk Low Disrupt Champions Creativity, Connection and Unity
An exclusive video campaign from retailer OVERKILL called “Reunited.”
The recently-released Nike Dunk Low Disrupt Women’s is a fresh take on a well-known and beloved silhouette — one that’s been exceptionally popular this year so far. New colorways are set to drop at OVERKILL on September 4 and the retailer has unveiled an exclusive campaign to coincide with the release.
The campaign’s main slogan is staying “true to your crew.” The short videos show groups of people associated through common traits or interests donning the shoe as they stick alongside one another and create, proving that the Nike Dunk Low Disrupt is the perfect sneaker to represent your distinctive crew.
The model is built off a premise of non conformed distortion: a strong, platform stance and a slimmed shape are combined to make a bold and fresh statement. New colorways include the “Photon Dust/Summit White,” the “Summit White/Gym Red/Sail” and the “Summit White/Game Royal”.
Preview the video campaign above and find out more about “Reunited” here.
