Tommy Hilfiger's Fall 2020 Global Campaign Stars Halima Aden, Dilone and More
Capturing the message of “Moving Forward Together.”
Tommy Hilfiger has launched its latest Fall 2020 global campaign featuring two initiatives dedicated to connecting with its customers more this season. Embodying the spirit of “Moving Forward Together,” the American brand is continuing its sustainability efforts through co-creation and customization schemes, as well as local collaborations. Designer Tommy Hilfiger said in a press release:
“When facing extraordinary social and economic challenges, standing together is our strongest way forward. Every challenge is an opportunity. It can take you one step closer to achieving your dream, reinvigorate your sense of wonder, and inspire creativity you never knew you had. Through ‘Moving Forward Together,’ we’re on a journey to help reignite that creative spark and offer help where it’s needed most.”
The label’s “Together We Create” initiative invites consumers from around the world to reimagine archive pieces by using scrap material to save the environment. The finished designs will be available online worldwide and at select retail stores across Europe, the Americas and the Asia-Pacific region starting this month.
As for the “Together with Local Heroes” plan, select stores will offer a free Tommy Repair Shop service on any garments that need mending in partnership with local tailors and artists. Each collaborator will receive a dedicated space in-store to showcase their work and run their business.
Sharing the same passion for greater inclusivity, the campaign above stars Alton Mason, Ralph Souffrant, Geron McKinley, Halima Aden, Dilone, Michaela DePrince, Soo Joo Park and Precious Lee. For more information about Tommy Hilfiger’s initiative, head over to the brand’s website.