Beauty

UOMA Beauty Launches Drama Bomb Mascara With Campaign Encouraging Everyone to Vote

Arriving with a limited collection of face masks designed by Adolfo Sanchez.

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351 Hypes

UOMA Beauty Launches Drama Bomb Mascara With Campaign Encouraging Everyone to Vote

Arriving with a limited collection of face masks designed by Adolfo Sanchez.

A beauty label that draws inspiration from the cultural heritage of Africa, UOMA Beauty has now launched a new mascara dubbed Drama Bomb. Honoring Josephine Baker as its muse, the brand marries afro influences with vintage glamor.

Adding to UOMA’s range of cult-loved eye makeup goods, the Drama Bomb is designed to volumize, lengthen and lift all types of lashes. Noticing that the market has been overlooking short eyelashes, which are common among Black and Asian women, the label has crafted a more accessible option for all. Arriving with a custom-made glass wand, the smudge and flake-proof formula, also 100 percent vegan and cruelty-free, can be easily applied. Packed with nourishing ingredients like castor, avocado and golden jojoba oils, the product will leave your lashes strengthened and thickened. It also includes rice wax and synthetic beeswax for a smooth finish.

The campaign accompanying the launch is a partnership between UOMA and fashion designer Adolfo Sanchez, who has created face masks inspired by Martin Luther King, Jr.’s quote, “A time comes when silence is betrayal.” It will aid in spreading awareness and encouraging change as the United States continues to fight for social justice and approaches the presidential election in November.

Head over to UOMA Beauty’s web store or Ulta to get your hands on the Drama Bomb Extreme Volume Nourishing Mascara in two size options for $10.95 USD and $19.50 USD. You can also support the campaign by purchasing the “Silence is Betrayal” face masks for a limited time.

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